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管理職務(wù)
廈門大學(xué)嘉庚學(xué)院管理學(xué)院院長
簡介
彭麗芳，廈門大學(xué)管理學(xué)院教授、博士生導(dǎo)師,，兼任國家教育部高等學(xué)校電子商務(wù)類專業(yè)教學(xué)指導(dǎo)委員會副主任委員,、中國信息經(jīng)濟學(xué)會副理事長,、福建省電子商務(wù)行業(yè)職業(yè)教育指導(dǎo)委員會副主任,。
研究領(lǐng)域
電子商務(wù)創(chuàng)新商務(wù)模式、電子政務(wù)系統(tǒng)規(guī)劃設(shè)計與評價,、企業(yè)數(shù)字化轉(zhuǎn)型,、互聯(lián)網(wǎng)性別研究等。研究團隊主要來自管理科學(xué)與工程,、技術(shù)經(jīng)濟及管理,、工商管理、工程管理,、物流工程與管理等專業(yè)博士和碩士生,。
研究成果
[1] Peng lifang, Na Zhang; Ling Huang. How the source dynamism of streamers affects purchase intention in live streaming e-commerce: Considering the moderating effect of Chinese consumers’ gender. Journal of Retailing and Consumer Services. 2024.(9):1-13
[2] Lifang Peng , Yi-Cheng Chen , Simon Robinson , Jen-Her Wu. Exploring IT business value creation in a Taobao Village EC ecosystem: A systems theory perspective. Technological Forecasting and Social Change. 2024.(6):1-16
[3] Shuaikang Hao , Lifang Peng , Wennie Adrian Wijaya, Bin Liu. Not that into you? Lovers’ traveling desynchronicity and its effects on the traveling satisfaction. Journal of Hospitality and Tourism Management. 2023.54(1):404-414
[4] Peng lifang，Jiawei Wang,，Yinghua Huang,，Xiaorong Wang. Self-construal, moral disengagement, and unethical behavior in peer-to-peer accommodation: the moderating role of perceived consumption liquidity. Journal of Sustainable Tourism. 2022.0(0):1-20
[5] Peng lifang，Chen Kefu,，Li Ning. Predicting stock movements: Using multiresolution wavelet reconstruction and deep learning in neural networks. Information. 2021.(10):01-18
